Email Marketing Tips And Tricks: Part 1 – Introduction: 4 Types of Email
Email Marketing Tips And Tricks: Part 1 – Introduction: 4 Types of Email. How Email Marketing Can Grow Your Business? Types of Emails You Need to Use, Making Your Email Marketing Campaign Effective, To Buy or Build a List for Email Marketing, How to Create Tracking URLs for Your Email Marketing? , Is Your Content Working in Your Email Marketing?, Creating an Effective Email Subject Line
Top Tips to Help You Boost Your Email Subscribers, How to Get Your Email Marketing Read, Optimize the Delivery of Your Email Marketing, Tools to Optimize Your Mobile Email Marketing Campaign, Successful Email Marketing, How to Optimize your Mobile Email Marketing, What Should You Test In Your Email Campaign, The Email Marketing Report Card – Do You Pass?, How to Create New Content for Your Email Campaign
Do You Know The Best Ways to Promote Your Email Newsletter? Creating Email Marketing That Subscribers Read, Email Marketing Tips for Your Business, The Most Common Email Marketing Mistakes?
How Email Marketing Can Grow Your Business
Running a business involves a number of components that never existed in the past. While business owners have a much greater reach to find their consumers, they also face a great deal more competition.
The businesses that are the most successful are able to think outside the box and take advantage of tools that can help to grow their business.
Email marketing campaigns are one of those tools.
When used correctly this can be a powerful way to grow your business. Email marketing starts by offering the visitor something for free. It might be an e-book, a report, a monthly newsletter, or anything else that’s of value.
The visitor fills out your subscription form and then begins to receive the material from your email marketing campaign. The tricky part is in offering something that is going to get the visitor to part with their personal information including their email address and that’s why your offer has to be of value.
Today’s online users are much savvier than in the past.
Over time the goal is to grow your subscribers. Now you have access to all of these email addresses and you might be tempted to begin sending out all kinds of content in an effort to get a sale. Word of warning – there are laws about spamming so make sure you are familiar with these.
In addition, even if you aren’t actually spamming you must be careful not to annoy your subscriber because they will simply unsubscribe.
Your subscriber signs up for a particular thing and you need to respect that. You can always offer them various options so that they can add to their subscription or change their subscription at any time. It’s a great idea to initially create groups so that those signing up are getting exactly what interests them.
For example, you might create 10 groups that include health, fitness, consumer affairs, finances, etc.
Then the subscriber can choose which categories they want to receive information from. You will also be offering what it is you have for sale that fits the subscriber’s category or group.
Email marketing has been one of the most successful platforms for online advertising and you too can enjoy the benefits and growth from using such a tool.
The goal is to grow your business and your income and each one of these subscribers is a potential cash machine. When you market right you’ll get the sale, so get busy!
Types of Emails You Need to Use
If you are running online email marketing campaigns, chances are you are already using the popular newsletter format, which usually is sent out monthly or every couple of weeks.
The trouble is far too many of us stop right there and don’t use any other type of email campaign, and that’s a big mistake!
Let’s look at 4 types of email, other than newsletters, that you can use to connect with your subscribers.
#1 Informational Emails
Informational emails are not very long and generally, they do not require any action by the subscriber. They are simply there to convey a message and provide information to the recipient. Informational emails include ‘happy birthday’ messages, course-ending reminders, or webinar reminders.
#2 Educational Emails
Educational emails are very popular with recipients because they help to solve some type of problem or answer a question. You can send educational emails any time you have new content, a popular blog post, or any other educational information that matches your subscribers. This becomes even easier if you take the time to group your subscribers because that way you can send the right content to the right people.
#3 Lead Nurturing Emails
This type of email is one of the least used or when it is used it is often used wrongly. It takes a lot of time and effort to take a lead and move them through the entire sales cycle. By using lead nurturing emails, you are able to help that process occur faster and you don’t need to invest a lot of time.
You can set up various nurturing campaigns with 7 or 8 nurturing emails in each and then you can simply schedule them to execute over a period of time. Both 60 and 90 days are popular depending on what your product or service is. These should be short messages that are packed with content-rich information and that try to get the lead to respond to your call to action that will lead them to your website.
#4 Promotional Emails
This type of email, if not done right, can find you with a subscriber that will unsubscribe or simply trash your message.
Too many promotional emails and you will annoy your recipient. The only time you should use this is if you have a new product or service, a special deal going on, or a special event coming up. You should not use this more than a couple of times a month.
What types of emails do you use in your email marketing campaigns?
Now you have some new ideas so why not give them a try?
Making Your Email Marketing Campaign Effective
Email marketing is one of the hottest ways to generate new customers. By offering something to your visitors in return for their email addresses, you instantly have the potential for a customer. That something might be an e-book, monthly newsletter, or anything else that has value.
However, not all email marketing campaigns are created equal, so it’s important that you know how to make the most of your email marketing campaign.
#1 Give Them What They Want
The number one rule for email marketing to be successful is to give them what they want. If they sign up for an email newsletter then offer them options about the type of newsletter they’ll get. You can create different groups and have them check a box to join a certain group. If you are having a sale you could send the information only to those with zip codes that were close enough to come into the store and not bother the rest of your subscribers that live half a world away. Bottom line – always send relevant content and you can’t go wrong.
#2 Edit Then Edit Again
One of the biggest mistakes made is to create the newsletter or other material and send it out. Once it’s gone there’s no bringing it back. What so many don’t realize is that grammar and your style are as important in your email content as it is on your blog or your website. Before you hit the send button edit and then edit again, to make sure there are no grammar mistakes and that your message flows.
#3 Create a Publishing Calendar
Nothing will make your subscribers lose interest faster than irregularity. If you send out a message and then don’t send anything for months, they’ll forget about you. They’ll not bother to read your next message, worse unsubscribe, or mark it as spam. So create a publishing calendar that outlines when you’ll send out your message, what your email message will be, and what your message will look like.
Mobile devices and different email clients receive emails differently. For that reason, you should send out a test email to different devices to make sure that it appears correctly on the screen.
#5 Know and Understand Spam Rules
Many people send out what would be considered spam because they simply don’t know that they’ve broken the rules.
Read the Can-Spam act and you can avoid getting yourself into trouble. You are only allowed to send out bulk emails to anyone who asks to receive that email. If you collected email addresses through correspondence but no one asked to have anything sent then you are spamming them.
These five simple steps will make your email marketing campaign become more effective.
To Buy or Build a List for Email Marketing
When it comes to email marketing, you might think it’s easier and faster to buy a list, rather than take the time to build a list, so why not just go for it? Before you are too quick to take the easy way, there are some things you should be aware of that are likely going to change your mind.
That’s just the beginning of why you should really reconsider the idea of buying a list. When you use a list you buy your risk:
#1 Irrelevant Contacts
If a prospect hasn’t ever been to your site, has never shown an interest in your products or services, has never shown an interest in the resources you offer, they quite simply you are stepping into their space and interrupting them.
Typically, how you land up with their email address is that they have opted in at another website, and this was likely done with the belief that their email address would be kept in confidence. When you receive their email address, you have no idea if they are interested in anything you have to offer.
#2 Having Your Email Flagged as Spam
This can be very dangerous. If the recipients don’t recognize your company name then they will likely move your email to their spam folder. This sends a message to your email provider to filter out your email address and you could land up on a blacklist. Once you are on a blacklist it is very hard to get off of it.
#3 Your Message Gets Lost in the Clutter
You purchased the list and you certainly are not the first person or the last that will get that list. The people on that list are probably being bombarded with emails.
You yourself may have experienced it – you sign up for one thing online and suddenly within the next few days, your email box is filled with emails from people you’ve never heard of.
Chances are the email messages that you send out from a list you bought are going to get lost among all the other emails.
The money you paid for the list will be wasted. The only one benefiting will be the person who sold you the list.
How to Build a Solid Email List?
The way to build a powerful email list is through opt-ins from your own website. Each lead you get from your own website is a targeted subscriber because they came from your own page so they are familiar with what it is you have to offer. These are the types of leads that you can convert to paying customers. It might take longer to build but it’s definitely worth the wait!
How to Create Tracking URLs for Your Email Marketing?
Tracking URLs are useful because they allow you to determine just how effective your email marketing campaigns actually are. You should always use a tracking URL when you are directing traffic over to your landing page.
The tracking URL is just a normal URL with what’s called a ‘token’ attached at the end of it. Therefore, a normal URL might look like this http://www.mywebsite.com/email
whereas a tracking URL would look like this http://www.mywebsite.com/email/?umm_campaign=assessment
Your landing page is the most common place for a tracking URL to be placed. You will add the link to the page you want to track and this will automatically begin to populate data about your visitors to that page.
What those results look like will depend on who is providing those results. For example, Google provides tracking links, but so does Hubspot or Clickbank.
To create a campaign simply follow the instructions provided to you.
To implement your tracking URL you simply have to copy the URL the way it is given to you. You can often opt for a shortened link, which works well on social media, or a full tracking link, which is what you will use in your email campaign.
Once the link is in place and out there, it will be time for you to concentrate on the marketing action information and your analytics. This information tells you a great deal about what is happening with your links. It tells you things like how many times a subscriber clicks on your link.
Then it tells you how long they stay on your page, where they go on your site, etc. It also will tell you your bounce rate, which is how many people land on your site and then immediately leave. All of this information is very important to you.
You can create a number of different campaigns. This works well for different products or email marketing campaigns. It is also helpful when you want to test different links and see which works best. In other words, when you want to experiment with your call to action.
Not bothering to use tracking URLs is the most common mistake newcomers make. The problem is, that by doing this it’s like driving at night with your headlights off and no street lights.
Every now and then when someone passes you, you get a glimpse of where you are, but most of the time you’re driving in the dark. That’s exactly what will happen with your email marketing if you don’t take advantage of URL tracking.
Is Your Content Working in Your Email Marketing?
Your email marketing campaign’s success lies a great deal, in how you present your message. If you are not checking to make sure your content is working, you could be wasting valuable time and you may even be annoying your subscribers.
Let us have a look at the various components of your email content.
#1 Headlines –
This is the very first thing your subscriber is going to see when they first open your email so make sure that the message is clear and concise and that it is related to your subject line. You can experiment here. Maybe you want to try using a link? Maybe you want to place a call to action? When you make changes, you are going to need to analyze to see how those changes are working.
#2 Placement of Your Content –
Depending on how long your email is you may have a great deal of flexibility here. But what you need to remember is that your most important message needs to be right at the beginning of the email. That goal is to reduce the bounce rate or the rate of exit.
#3 Call to Action –
What is it you want your subscriber to do after reading your email? If your call to action is not clear, concise, and strong you will not get the click-through rate you desire. You should frequently check the performance of your call to action.
#4 Content Type –
What type of content are you presenting? What is your message and are you getting it across in the email. Are your subscribers learning what you want them to learn? Again, you should check this often to make sure you are getting the results you want. If not, you need to change the message.
#5 Placing Social Media Links –
Try to place your social media icons both at the top and at the bottom of your email.
#6 Images –
Adding images to your email is okay, but remember a large number of people are picking up their email on their mobile devices, so if your images are too large and slow to load they’ll hit the back button and miss your message. If you are going to use images make sure you shrink them. You may even find that images increase your click-through rate when done right.
#7 Links –
Many struggles with this – just how many links should there be in your email? You’ll need to experiment here. If you are getting a high click-through rate then try to increase the number of links. You should always have a link in the first sentence.
Creating an Effective Email Subject Line
The subject line of your email is very important and so it pays to give it the necessary attention to get it right. A poorly constructed subject line could result in your emails being flagged as spam, not opened, or a person unsubscribing. Your email subject line should always be a call to action.
A call to action is the action you want a person to take. It’s more than just encouragement to open the email; it’s about doing something in the email.
Let’s have a look at creating email subject lines with a strong call to action.
#1 Make Your Call to Action Compelling
Remember you have only a few seconds to grab your reader’s attention as they skim through their Inbox. Make sure you include any offer in the subject line so readers immediately see what the value of the email will be. If you create a sense of urgency with your compelling offer, you’ll increase the response. You can do this by using brackets in your subject line. For example, “Learn how to Use Email Marketing [Webinar in 5 Days].”
#2 Make Sure You Don’t Look Like Spam.
You do not want your subject line picked up by spam filters or firewall filters, so you need to be cautious when you choose the words for your subject line. Careful using words like the offer, free, or act now can be flagged by the spam filters. You should also not use caps or punctuation in the subject line.
#3 Make Your Call to Action Consistent
Before a person opens their email, they see the subject line and a couple of sentences in the preview. Therefore, those first two sentences need to be related to your subject line. They should add to your compelling offer and they should also be action-oriented. Create a link in the first couple of sentences, which will take the reader to the website page where you want them to ‘take action.’
#4 Keep Your Subject Line Short
You should try to keep your email subject lines short. Remember you have only 45 characters. If you go over that your reader may not see the entire subject line. You want the most compelling part of your message right at the front of the subject line.
#5 Active Tone
The subject line should speak directly to your recipient and be written in an active tone using an action verb such as sign up, download, or learn how. This is the best way to get your email noticed. The best way to figure out if your email subject line is effective is to test. Top Tips to
Help You Boost Your Email Subscribers
Successful email marketing depends on a large customer database, so you can see why it is so important to be able to attract your email subscribers. In fact, this should be a priority for any business that uses email marketing campaigns.
Research shows that around 50 percent of consumers have signed up to receive emails from as many as ten brands, while 8 percent don’t receive any email from any brand. This becomes a challenge for email marketers to make it into their inboxes.
Brands can use a number of tactics to encourage people to sign up for email marketing campaigns; including highlighting the value of these emails through the use of testimonials or you can use a statement that is clear and concise. You need to make sure your signup process is simple and easy to follow.
Offer Free Content
One of the most popular tactics for B2B companies is to offer those that sign up something free, such as a white paper, or other forms of free content that can really offer value to the subscriber. It’s a great way to get people to part with their email addresses.
Remember the Importance of Placement
If nothing else, you need to keep in mind that placement is key. You need to make sure that visitors land on your home page otherwise called your landing page, and they must immediately make the decision to sign up for the email marketing campaign. Provide the option in numerous places on your site. You can place a signup box in a fixed place on your site.
The header or footer works well.
Turn the Newsletter Into a Product
This tactic is used by many multimillion-dollar companies who recognize how the newsletter can be used as a powerful tool to engage your customers or potential customers.
You need to make sure that your newsletter doesn’t come across as spammy or you will quickly lose subscribers.
Creating a newsletter that is packed with useful information and laid out in a way that is easy for subscribers to read and understand will have more and more consumers heading toward signing up for quality emails because of the value they offer.
Your email subscribers are at the heart of your email marketing campaign and you need to recognize the numerous ways that you can increase your subscriber base and ultimately increase your revenue.
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