The Powerful Weapon for Changing Attitude is the way you perceive yourself, others, and the world. "There is little difference in people, but that little difference makes a big difference.

An attitude is "a relatively enduring organization of beliefs, feelings, and behavioral tendencies towards socially significant objects, groups, events or symbols" (Hogg & Vaughan 2005, p. 150)

"A psychological tendency that is expressed by evaluating a particular entity with some degree of favor or disfavor"  

Attitudes structure can be described in terms of three components. Affective component: this involves a person’s feelings / emotions about the attitude object. For example: “I am scared of spiders”.

Behavioral (or conative) component: the way the attitude we have influences how we act or behave. For example: “I will avoid spiders and scream if I see one”.

Cognitive component: this involves a person’s belief / knowledge about an attitude object. For example: “I believe spiders are dangerous”.

The little difference is the difference in attitude.  The big difference is whether the attitude is positive or negative," says W. Clement Stone.

Reflections on Attitudes

Attitudes are unique- No two persons will have the same attitude. That is why different people respond to the same stimuli in the same circumstances differently. 

The most important attitude is that which you have about yourself because it is always at play in your life. It is the mirror through which you perceive life.

Attitudes are more important than facts-Attitudes have the potential to determine facts. Successes or failures in life are caused more by mental attitude than lack of talents and efficiency.

Attitudes determine your action or reaction Your action or reaction depends on your attitudes. So, "the greatest discovery of today is that we can change our lives by changing our attitudes, 

Attitudes and health- Healthy attitudes are essential to good health because healthy thoughts make for a healthy mind and a healthy body.

Plan of Action

Regulate thoughts Attitude which may come even uninvited, But attitudes are fruit thoughts But you do have elcome and foster only good and life-affirming Belief in the power of thought

 Every th contributes to the ultimate destiny of your life you can succeed and you will succeed because can change the outcome of your life by changing your thoughts. freedom to train or repeat them.

Think of what you want to achieve-Think in terms of what you want to accomplish in life and not of your present condition because the way you think today will affect your performance tomorrow.

Get interested in people who are enthusiastic & positive about life. Make allowances for the frailties & weaknesses of others, without being influenced by their narrow mindedness & negative thinking

Mind your language.  Take control of the words you speak because they affect your attitudes either positively or negatively.

Choose to be with people.


One of the underlying assumptions about the link between attitudes and behavior is that of consistency.

This means that we often or usually expect the behavior of a person to be consistent with the attitudes that they hold. This is called the principle of consistency

Attitude Strength

The strength with which an attitude is held is often a good predictor of behavior. The stronger the attitude the more likely it should affect behavior. Attitude strength involves:

Importance / personal relevance refers to how significant the attitude is for the person and relates to self-interest, social identification and value.